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A brief story that demonstrates
the difference between Win-Win
and Lose-Lose.
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The
Lose/Lose:
I
recently sent out about twenty emails to photo
sources seeking redwood tree/forest photos to
use on one of TLC-Life-Center's websites. I wrote
that because our project isn't yet funded, I
could, at this time, offer full credit on my
website with each photo, including the
photographer's name and a link to his website;
plus a receipt for a tax deductible donation
to our N. P. O.; plus when the project is
funded, I'd be willing to pay for the use of
the photos.
One
photographer wrote back and said, quote, "Unfortunately,
I cannot pay all the bills with photo credits."
In a friendly manner, he went on briefly to
say, in essence, that to use his photos, I'd
have to pay full price or I could take the
redwood forest pictures myself.
An
Analysis of this Situation: This is a perfect example of how traditional
thinking has rejected a functional ,
win/win solution and, instead, created a lose/lose scenario.
I don't have the use of the requested
photos, he can't pay his bills with his
rejection e-mail, either, and it's not
practical for me to travel a thousand miles to
take my own photos. The net result
is that he, I, and everyone on the entire
planet loses, including the redwood forests.
This
is "separation" mentality. It's the inevitable
result of humans
being taught and believing
that they
are separate from God, separate from nature,
and separate from other humans. Th e belief
in separation is at the heart of most human
problems.
This
analysis is not intended to blame the
photographer or put him down in any
way. We've all been trained to do
pretty much as he did. Hopefully
he'll read the alternative written below and
see both his situation and my offer in a
bigger picture.
Alternative
Thinking: What if he had said,
"yes," I accept your
offer? Suppose one of
his photos became the lead graphic on my
website and it also became the lead graphic on
the literature I will put out to hundreds,
perhaps thousands of influential
people. He would receive numerous
links to his website, which would enhance his
search engine ratings. His work,
his name and his email, phone number, and
address would be out in the world in countless
ways. He would be transformed into
being part of the solution instead of
remaining as part of the problem.
There is simply no way to know how much
business his now-lost publicity would have
produced. And finally, he would be
paid for the use of his photos out of our
funded budget.
What
Could He Possibly Lose?
He'd be risking
NOTHING ! ! !
He would
simply be allowing me to temporarily use a copy of an
infinitely reproducible computer
graphic. At the very worst,
my project would fail and he wouldn't get any
money from me for the use of his photo or
photos.
Well, that's exactly
where he is and that's what he's getting right
now. Turning down my request
guarantees that he remain in a loser's
position. Unfortunately,
this type of thinking is running most of
the entire world.
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Truth Speaker, Robert Coté, speaks
the truth on his website TruthSpeaker.net. 
This
business model will revolutionize the computer
industry.